{"id":12901,"date":"2026-04-29T10:27:01","date_gmt":"2026-04-29T08:27:01","guid":{"rendered":"https:\/\/px-ebook.com\/?post_type=product&#038;p=12901"},"modified":"2026-04-29T12:56:17","modified_gmt":"2026-04-29T10:56:17","slug":"concept-idea-blue-ocean","status":"publish","type":"product","link":"https:\/\/px-ebook.com\/en\/product\/concept-idea-blue-ocean\/","title":{"rendered":"Concept Idea Blue Ocean"},"content":{"rendered":"<h4>PX-eBook<\/h4>\n<h4>Concept Idea Blue Ocean<\/h4>\n<p class=\"KonzeptText\"><span lang=\"EN-GB\">How hospitality businesses can create new demand instead of fighting for existing guests<\/span><\/p>\n<p class=\"KonzeptText\"><span lang=\"EN-GB\">The hospitality industry is traditionally a red ocean: many providers, similar products, high price pressure and largely interchangeable experiences. The Blue Ocean Strategy offers a way out of this cycle by encouraging restaurants and caf\u00e9s to stop competing for market share and instead create their own market \u2013 a space in which competition simply becomes irrelevant.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><!--StartFragment --><\/p>\n<p><strong>File format:<\/strong> <em><strong>PDF<\/strong><\/em><\/p>\n<p><strong>File size:<\/strong> PDF ~0,8 MB<\/p>\n<p><strong>Page count:<\/strong> 15 pages<\/p>\n<p><strong>Compatibility:<\/strong> All PCs, tablets, mobile phones and devices that can read PDF and\/or DOCX files<\/p>\n<p><strong>Copy protection:<\/strong> None<\/p>\n<p><strong>Publication date:<\/strong> January 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<h4>Free Download<\/h4>\n<h4>Concept Idea Blue Ocean<\/h4>\n<p><span lang=\"EN-GB\">How hospitality businesses can create new demand instead of fighting for existing guests<\/span>.<\/p>\n","protected":false},"featured_media":12918,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[153,212],"product_tag":[267,268,271,269],"class_list":{"0":"post-12901","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-all-px-ebooks","7":"product_cat-free","8":"product_tag-blue-ocean","9":"product_tag-fb","10":"product_tag-hospitality","11":"product_tag-specialist-literature","12":"pa_sprache-english","13":"pa_sprache-german","15":"first","16":"instock","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-variable"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/product\/12901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/comments?post=12901"}],"version-history":[{"count":0,"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/product\/12901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/media\/12918"}],"wp:attachment":[{"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/media?parent=12901"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/product_brand?post=12901"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/product_cat?post=12901"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/px-ebook.com\/en\/wp-json\/wp\/v2\/product_tag?post=12901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}